How to identify key growth areas in a business?

As your company grows, its trajectory shifts. This is critical to consider if you want to strengthen your company’s position or expand. No matter what line of business you are in, determining key growth areas will help you in identifying your company’s needs and wants  . To ensure the company’s long-term viability, identifying growth possibilities becomes a top priority.

What are some key things to look for when

trying to identify potential growth areas in a


By American Express

To evaluate your business, a clear understanding of your company’s performance in the previous years is a must. This is where a business intelligence platform, in combination with dynamic financial reporting, comes in handy. Utilize a Business intelligence solution to examine the major categories to gain a clear picture of the business’s performance and where it has changed the most, so you can find crucial areas to focus on.

What are some common indicators 

that a business is experiencing growth?

A Small-Business Owner's Introduction to Growth Marketing - Salesforce Canada Blog

By Sales Force

The growth process of a company can be incremental. A business should grow slowly and steadily, so it can reap maximum rewards from a strategic expansion in the long haul. To identify key growth areas in your business, identify its strategies and tactics and how they differ from your competitors. Learning the market is incredibly beneficial in knowing the pace your business should stay on. 

How can you use data and analytics

to identify key growth areas in a business?

By Michigan State University

Analytics has been widely adopted by businesses to streamline operations and improve processes. However, incorporating analytics data into intelligent and successful business decisions is not as simple as snapping one’s fingers.

Data and analytics will assist in identifying new business prospects that could otherwise go unnoticed, such as untapped markets. As a result, the potential for growth and profit becomes limitless. Furthermore, it will assist you in answering questions and ensuring that you are on the optimal course of action. Data may now be used to improve every business operation, whether it’s boosting the quality and relevance of your services or optimizing communication in your supply chain.

What are some other methods for identifying

potential growth areas in a business?

By Medium

There are various other methods to identify potential growth areas in a business. One common approach is to examine your customer base to plan the next steps in making your business thrive. The Ansoff Growth matrix can be used for this purpose. Basically, this model is all about making profit. First thing you need to do is identify all available resources, then place them in one of four categories—search, expand, exploit and wait.

Additionally, you can examine the internal operations and supply chain to identify areas on where to improve its efficiency or growth revenue. For this, integrating the value chain of the business will be beneficial. Another key area is to research the needs of your clients to streamline possible strategic areas for you to be able to focus on your company’s revenue streams.